Kicking Horse Ballyhoos
[n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]
noun, plural ballyhoos
a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
Yup that pretty much sums it up, expect we are owning this shameless self promotion and having fun doing it!
Kicking Horse ballyhoos will be release throughout the season, showing off the diversity of our rowdy mountain.