For Immediate Release: November 13th, 2015
DISCOUNT SKI CARDS FOR RESORTS OF THE CANADIAN ROCKIES ON SALE
ONE, TWO, FREE! THREE FREE DAYS OF SKIING!
Now that we have your attention – it’s easy as 1, 2, 3 to get FREE skiing at the biggest and best resorts in the Canadian Rockies this season! Ski what? Yes, that’s right! The biggest vertical, the deepest snow and the most runs in the Rockies! Experience Fernie Alpine Resort’s deep powder and vast terrain, Kicking Horse Mountain Resort’s famous Champagne Powder, Kimberley Alpine Resort’s glades (tree skiing) and abundance of sunny days and last but certainly not least, Nakiska Ski Area’s immaculately groomed runs and Monster Glade’s, tree skiing terrain.
Now, it’s simple just;
1) Buy the RCR Rockies discount card at a low cost.
2) Register your card online.
3) Enjoy more savings! Get 3 FREE ski days plus discounts of up to $30 on regular price lift tickets purchased all season long!
Purchase a discount card online or by calling 1-800-258-7669 – don’t forget to purchase yours before they go off sale on December 26th!
RCR Rockies Card
Get 3 FREE days and discounts at 4 great resorts for only $94.95.
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, chat online with an agent and view all package at www.skircr.com/vacations. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Release
For Immediate Release: November 3rd, 2015
KICKING HORSE MOUNTAIN RESORT WHAT’S NEWSCAST FOR THE 2015/2016 SEASON
Golden, BC – at Kicking Horse we’ve been working hard to get the resort ready for the winter season for you! Check out what our team has been working on;
– NEW Ski App
This season you’ll be able to check the weather conditions, snow report, mountain status updates and more, from the NEW RCR Ski App! More info.
– Trees are for Glades movement
We’re keeping Trees for Glades this season! Not only are we not printing a brochure, we’re also having a tree planted for each email signed up on our new Trees are for Glades website. Enter a contest to win a ski vacation on the website too!
– Easier Access from Alpine Bowls
High up on the slopes, hard-working excavators and bulldozers have made two mid-mountain runs, Blaster and Tailspin, more beginner friendly, as well as widening two alpine traverses allowing for safer travels to your secret stash! NEW winch anchors have also been added allowing for more fresh corduroy in the alpine including access to two new groomers from Stairway to Heaven. These improvements, along with NEW run signs across the mountain have perhaps tamed the Horse, but only if you wish.
Photo: Blaster Corner, reducing the grade will make it easier to ride.
– Fat Bikes Rental & Lessons
Available from our rental shop this season will be a select number of Fat Bikes, book a tour on our designated trails or venture out on your own.
– New Cedars Real Estate Development
The Cedars is a mountain modern duplex development that consists of 26 units. The First Phase compromised of 8 units has already sold out! Get more information on the new RCR Realty site.
Read more about What’s New this season on our website.
About Kicking Horse Mountain Resort & Resorts of the Canadian Rockies Inc.
Kicking Horse Mountain Resort is a world-class destination resort located 2.5 hours west of Calgary, nestled between the Purcell and Rocky Mountains in the heart of British Columbia. Winter offers a fully integrated mountain resort experience and the most progressive in-bounds skiing in North America. Kicking Horse Mountain Resort,www.kickinghorseresort.com, is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Release
Imagine this; you wake up from your slumber early, really early. And you’re not getting back to sleep. What do you do? What do most of us do? Grab our smart phones. Now, when you grab your phone you’ll have the ability to get the most up to date information for snow conditions, weather reports, trail maps, resort info and more from one handy app for Fernie Alpine Resort, Kimberley Alpine Resort, Kicking Horse Mountain Resort and Nakiska Ski Area. Your next problem – it’s going to be a powder day!! Time to call in sick and head out to the mountains!
APP INFORMATION
Available on iTunes and the Google Play store the new app will be released in time for ski season and will be completely FREE! Information found on the app will include snow reports and trail maps, conditions, webcams and weather reports, event updates as well as handy resort info for Fernie Alpine Resort, Kimberley Alpine resort and Kicking Horse Mountain Resort in British Columbia as well as Nakiska Ski Area in Alberta. New features will be constantly added throughout the season, stay tuned for the official release and to download the brand new App!
FREE WIFI STATIONS
Access your APP from FREE TELUS wifi in our resort base areas and from certain hot spots on the mountain.
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, book or chat online with an agent at www.skircr.com/vacations. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Release
For Immediate Release: October 13th, 2015
TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES
Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.
For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time. Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future. For every email sign-up, RCR has committed to planting one tree.
The campaign is called Trees are for Glades.
All information like trail maps, vacation packages and town information can be easily found through their websites. By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.
Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.
Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.
More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Release
Powder Highway – The unofficial networks website has been a trusted source for ski and snowboard resort information since it launched in 2010, recently releasing its annual list of the Top 10 Canadian Ski Resorts. Receiving a spot on the list are the RCR resorts – Kicking Horse Mountain Resort, Fernie Alpine Resort and Mont St Anne coming in respectively at spots 2, 7 and 10.
Read the full list on unofficialnetworks.com.
KICKING HORSE MOUNTAIN RESORT
At Kicking Horse, we’re proud to garner rave reviews for our incredible verticals, deep ‘champagne’ powder and a truly spectacular and unique terrain mix. With ridiculously long downhill runs, and the option to heli-ski, Kicking Horse is a place where the stories are almost too tall to believe. The fourth highest vertical drop in North America, the raw ruggedness of our mountain, our amazing always-fresh powder, and the sheer beauty of our pristine scenery set Kicking Horse apart as one of the most exceptional ski resorts in British Columbia, hands down. www.kickinghorseresort.com
FERNIE ALPINE RESORT
Deep in the snow, high up on the Powder Highway, lies Fernie Alpine Resort. With 37 feet of perfect powder, stunning scenery, 5 huge alpine bowls and endless downhill thigh burning runs. Don’t miss an opportunity to fall in love with Fernie, start in the large Learning Area at the base of the mountain serviced by its own t-bar lift, once comfortable you have a huge resort full of secret powder pockets and hidden mountain spots to keep you occupied throughout your skiing/riding career! Find out why Fernie has been named as a Top 25 Ski Town in the World, Best Winter Trip and Coolest Town in North America in recent years. www.skifernie.com
MONT. ST. ANNE
Only 30 minutes from the city, this extraordinary mountain is renowned for impeccable snow conditions. The skiable terrain includes 71 trails and 4 snow parks spread across 3 sides of the mountain. After sundown, 19 trails remain floodlit and become the highest vertical drop for night skiing in the country. www.mont-sainte-anne.com
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, chat online with an agent or view all packages at the RCR Vacations website. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia and Nakiska Ski Area in Alberta. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323 • mmosteller@skircr.com
- Published in Press Release
Golden, BC – Boo is trying to steal jobs, this time going after The Groundhog and making his own winter predictions. Although the groundhog’s predictions happen at the end of winter, Boo’s is at the beginning. He’s started building his hibernation den early this year and has already been bulking up for some time – putting on his winter weight earlier than ever as well, he’s been eating 40,000 calories a day since late August.
“Boo seems to think the winter will be a stout one,” says Matt Mosteller, VP of Sales & Resort Experience at Resorts of the Canadian Rockies, “as he [Boo] starts digging in, preparing a deep cave under a tree for his hibernation. Earlier and a bigger hole could mean a colder and deeper snowfall than usual,” added Mosteller.
ABOUT BOO
Boo lives at Kicking Horse Mountain Resort in the largest enclosed grizzly bear habitat in the world. Brought to the resort after having been orphaned as a cub, Boo was saved from certain death. Read more about Boo and the Grizzly Bear Interpretive Centre online.
EARLY SNOWSTORMS
Kicking Horse has already had several snowstorms in September! Earlier and bigger than usual hopefully foreshadows an epic ski season full of deep powder!
BOO, BUILDING HIS WINTER HOME;
Photo from September 23rd, 2015
WINTER EARLY BOOKING VACATION OFFERS
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, chat online with an agent at http://www.skircr.com/vacations or visit www.kickinghorseresort.com/early-booking to view all vacation packages. Book before November 30th to save up to 35%!
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For more information, please contact:
Matt Mosteller
(403) 209-3323 • mmosteller@skircr.com
- Published in Press Release
New York, NY (September 21, 2015) – New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October. The monthly community building event, known as “the happy hour for outdoor enthusiasts,” successfully launched in New York City in early 2014 and Washington D.C. in January 2015. Past event hosts have included REI, Hostelling International, and Fjallraven North America, with featured sponsorships from Yelp, Sixpoint Brewery, and Mountain Hardwear. OutdoorFest has identified Calgary as a key urban area with a large population of outdoor enthusiasts looking to connect with a community of adventurers.
“Calgary has such an incredible backyard that many come to visit from afar” says Matt Mosteller, social media influencer and head of Mappy Hour Calgary. He hopes that through Mappy Hour locals can “catch that wanderlust… stay close by and get outdoors!”
Just in time for the winter season, the theme for this first Mappy Hour in Calgary is backcountry skiing and the fitness needed to get outdoors. Calgary’s outdoor enthusiasts are encouraged to join the launch event on October 29th 2015 at the Village Brewery. Mappy Hour promises to be a night to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and plan adventure packed trips with a like-minded outdoor community.
Details of the event include:
Who: Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors
What: A happy hour with a twist to bring together the local outdoor community
Theme: Backcountry skiing & fitness
When: October 29, 7:00PM to 9:00PM
Where: 5000 12a St SE, Calgary
Cost: Free, just bring some guidebooks, maps, or interesting stories to share
For more information and to RSVP please see the Facebook Event.
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For more information, please contact:
Powder Matt
matt@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
Mappy Hour by OutdoorFest
www.outdoorfest.com/mappyhour
Facebook.com/mappyhour
@mappyhour
- Published in Press Release
For immediate release
Resorts of the Canadian Rockies Introduce Fat Biking and Early Booking Deals
Fat biking takes off as new winter experience in British Columbia’s interior
Fernie, BC (September 10, 2015) – The snow sports season is just 85 days away and it’s already snowing on the mountains (check out the image of Kicking Horse Mountain Resort below). Three British Columbia resorts under the Resorts of the Canadian Rockies brand (Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort) are offering early booking savings of up to 35% on the slopes. They’re also introducing a new snow sports experience called “fat biking” which is the fastest-growing cycling segment in BC’s interior.
Fat Biking
Monster tires and low gearing mean biking in snow is easy for both first-timers and seasoned cyclists. Kimberley Alpine Resort & Fernie Alpine Resort will have designated and groomed trails for fat bikers of various skill levels. Fat bike rentals and tours/lessons with guides will also be available.
“Ski Week” Early Booking Special
Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort are located in BC’s interior and offer some of Canada’s best powder and ski-in/ski-out lodging. The following early booking package is offered at all three resorts:
- 2 nights free when you book 5 or more nights
- 5th day on the mountain free
- Kids ski free
Visit www.skircr.com for individual resort details and all early booking packages, including this one. *Note: Early booking deals must be booked by November 30.
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Release
For Immediate Release: September 11th, 2015
3 SNOWSTORMS Stage Early assault on Powder Highway
Early winter on the Powder Highway, British Columbia
Canadian Rockies, Canada – Fernie Alpine Resort & Kicking Horse Mountain Resort, both located on the famed Powder Highway of British Columbia, a region known for over 50 feet of snow annually, and each ski resort known for their high snowfall each ski season, have already seen the foreshadows of an early winter, enduring 3 early snowstorms in the beginning of September.
“Early snowfall of this magnitude and frequency is just incredible! It is not uncommon for us to get early snowfall even in the heat of summer but to have three consecutive storms in last 8 days is just amazing! The Farmer’s Almanac predicts a big winter for the Canadian Rockies region and this is early snowfall is stoking the excitement for skiers and snowboarders for sure,” said Matt Mosteller.
EARLY BOOKING OFFERS
Save up to 35% by booking you winter vacation before November 30th! With many packages to choose from including weekender packs, midweek offers and long stay deals, start by viewing our early booking specials, then book online or by calling 1-800-258-7669 to book with a friendly, knowledgeable booking specialist.
About Fernie Alpine Resort, Kicking Horse Mountain Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home to over 29 feet of legendary powder each winter, the “Griz” and more. Kicking Horse Mountain Resort is a world-class destination resort located 2.5 hours west of Calgary, nestled between the Purcell and Rocky Mountains in the heart of British Columbia. Winter offers a fully integrated mountain resort experience and the most progressive in-bounds skiing in North America. Fernie Alpine Resort www.skifernie.com & Kicking Horse Mountain Resort, www.kickinghorseresort.com, are both part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Release
FOR IMMEDIATE RELEASE September 9th, 2015
Mountainfilm on Tour to Arrive in Calgary at The Gateway on October 21st
Calgary, AB, Canada – Mountainfilm on Tour brings inspiration and education about important issues to audiences around the world. The tour will soon visit Calgary at The Gateway on the SAIT Campus on October 21st with documentary films that will explore the themes connected to Mountainfilm’s mission of exploring cultures, preserving environments and promoting adventure.
“We are stoked to not only share our passion for skiing and snowboarding but hopefully to inspire adventure in others. Just like our guests inspire us with their amazing experiences in the mountain at Fernie, Kicking Horse, Kimberley and Nakiska.” says Matt Mosteller, VP of Marketing and Resort Experience at Resorts of the Canadian Rockies.
As a special extra Season Passholder Member Benefit, Resorts of the Canadian Rockies is providing a limited number of free tickets for their members. RCR Season Passholders will receive an email inviting them to register for their FREE ticket, if you have a season pass however do not receive any emails email media@skircr.com to request your link. Tickets can be picked up at the exclusive Season Passholders pre party at The Gateway at 5:00pm (show your season pass to get in).
Established in 1979, Mountainfilm is dedicated to educating, inspiring and motivating audiences about environments, cultures, issues and adventures. Working at the nexus of filmmaking and action, its flagship event is the renowned Telluride Mountainfilm festival, a four-day event held each Memorial Day weekend in Telluride, Colorado. The festival has attracted leading documentary filmmakers, artists, photographers, conservationists, mountaineers, scientists, journalists and explorers from around the world to engage in the festival’s tag line of “celebrating indomitable spirit.” Mountainfilm on Tour shares a selection of the films from the annual festival with audiences around the globe and offers Mountainfilm for Students, a free educational outreach initiative for K-12 schools at tour locations. Year-round and worldwide, the tour reaches over 40,000 people on five continents.
The show begins promptly at 7:00 pm, doors open at 6:00pm. Mountainfilm presenter, Natalie Jones, will introduce the films and engage the audience in discussion following the films.
Tickets for Mountainfilm on Tour in Calgary go on sale September 12th and can be purchased through Ticketmaster online. Tickets will also be available the day of the event at The Gateway. The cost for each show is $15 in advance or $10 if purchased on Sait Campus (student id required). See the complete playlist on the Facebook Event. Mountainfilm on Tour in Calgary, Alberta is hosted by Resorts of the Canadian Rockies and The Gateway at SAIT partnering with X92.9 and Kokanee. PLEASE NOTE: this event is 18+, valid ID is required.
For more information feel free to contact Matt Mosteller, VP of Marketing & Resort Experience, Resorts of the Canadian Rockies.
Email – mmosteller@skircr.com.
- Published in Press Release